TikTok engagement rate calculator
On TikTok the most useful rate is by views, because videos reach far beyond your followers. This works it out both ways.
By views or by followers?
By views: (likes + comments + shares) ÷ views × 100. It tells you how people who actually saw the video reacted. By followers: the same interactions ÷ followers × 100. It’s what brands often quote, but on TikTok it can swing wildly because one video can be seen by a hundred times your follower count.
What’s normal
- Under 3% of views: people watched but didn’t react much.
- 3–8%: typical.
- 8–15%: strong.
- Over 15%: exceptional, usually on smaller videos with a loyal audience.
Before you add likes
Likes far above the view count look odd. Use this tool, then the ratio tool, to choose a likes bundle that keeps the numbers in line.
Filling in from an account
Type a public TikTok username and the tool fills in followers and a rough likes-per-video figure (total likes divided by videos, so an estimate). Views, comments and shares per video aren’t on the profile, so add those for the video you’re checking.